Highly accomplished Creative Director with over two decades of experience in the creative industry. Proven ability in brand development, visual design, and project management. A track record of leading cross-functional teams to deliver innovative and successful marketing campaigns, driving substantial brand awareness and revenue growth through targeted, data-driven strategies.
• Lead brainstorming and creative sessions to articulate marketing goals into clear creative strategies.
• Managed multiple projects from conception to production focusing on quality control as well as meeting necessary deadlines.
• Worked with clients and vendors extensively to acquire an intimate knowledge of the project needs.
• Worked with interior designers and architects to expand upon extensive knowledge of floor plans and elevations, as well as color themes and textures.
• Updated and revised projects to meet various locational regulations and ordinances.
• Rebranded company’s brand identity and created various templates and guides to create a professional, consistent, time-saving method all wrapped in a clean, modern package.• Created logos, type treatments, identity systems, print, web and screen layouts.
• Reviewed incoming material from outside vendors for quality control issues.
• Developed and implemented process improvements in production procedures to consistently deliver high-quality products to clients.
• Served as the central resource point for defining the visual and technical framework of a design project.
• Created logos, type treatments, identity systems, print, web and screen layouts.
• Reviewed incoming material from outside vendors for quality control issues.
• Developed and implemented process improvements in production procedures to consistently deliver high-quality products to clients
• Specialized in corporate identity and graphic illustrations.
• Designed and implemented special design projects to support various marketing activities of local businesses.
• Conceptualized and executed designs for various agencies and companies using print, digital, and multimedia presentations.
• Oversaw a group of designers to monitor productivity and ensure creativity and workmanship.
• Produced marketing communication materials using print, digital, video, and multimedia presentations.
• Worked with clients and the creative team to solidify ideas and concepts to develop innovative products/solutions.
As a contracted consultant on behalf of Savannah College of Art and Design, the city of Savannah provided a challenge of redesigning the Sports Wall of Fame displaying over 3,000 sq ft of wall space for the city’s “wall of fame” athletes, events, coaches, and associates.
Designed and implemented a computerized interactive station to accommodate the lack of space due to the overwhelming numbers of displays.
Designed trophy showcases and glass system to illuminate athletes’ signatures, plagues, and other displayable items.
Incorporated motion sensors to activate / deactivate sections of the display for video and interactive computer system allowing longer equipment life and energy efficiency.